The Blind Spot lands Wyckoff Living feature after nearly 40 years in North Jersey

The Blind Spot, a family-owned window covering company based in Pompton Lakes, has been featured in Wyckoff Living magazine for its custom design approach and in-home showroom model. The recognition highlights a business that has served North Jersey homeowners since 1987 with personalized consultations, measurements and installation.

Why it matters: - The Blind Spot’s magazine feature spotlights a local home-services business that has stayed competitive by leaning on customization, convenience and face-to-face service. - The recognition reinforces demand for in-home shopping models in categories where fit, lighting and materials matter. - The company has served North Jersey homeowners since 1987, giving the feature added weight as a celebration of longevity as well as growth.

What happened: - The Blind Spot was featured in the latest issue of Wyckoff Living magazine. - The company is based in Pompton Lakes, New Jersey, and serves homeowners throughout North Jersey. - Owner Andy Gorstein said the feature reflects the company’s focus on relationships and helping families create homes they love. - The Blind Spot says its long-time motto is “We’ll Bring The Store To Your Door.”

The details: - Founded in 1987, The Blind Spot specializes in custom blinds, shades, shutters and Hunter Douglas products. - The company offers personalized in-home consultations so customers can view samples in their own lighting. - The Blind Spot provides free professional measurements and expert installation. - The business also offers American-made and discounted product options. - The magazine feature highlights the company’s mobile showroom model, which brings samples directly into customers’ homes. - That approach helps homeowners compare colors, materials and styles in their own space before buying. - Gorstein said the company’s goal is to make customers feel comfortable from the first consultation through final installation.

Between the lines: - The feature positions The Blind Spot as a business that adopted a mobile showroom approach before it became a broader industry trend. - The company’s pitch is less about selling products and more about reducing friction in a purchase that depends on design, fit and function. - The emphasis on family ownership and craftsmanship suggests The Blind Spot is competing on trust as much as on selection.

What’s next: - The Blind Spot is continuing to serve North Jersey communities with the same service model it has used since 1987. - Homeowners can schedule a complimentary in-home consultation to review custom blinds, shades or shutters. - The magazine feature serves as a public marker of the company’s current brand position and its next phase of local outreach.

The bottom line: - The Blind Spot is using a nearly 40-year track record, custom service and an in-home showroom model to keep its edge in North Jersey window coverings.