Seniornest Homecare founder Laurie Rittgers profiled for nurse-led senior care model

Laurie Rittgers, founder and CEO of Seniornest Homecare in New Jersey, is being profiled for building a nurse-owned home care company shaped by decades of clinical experience and a personal family caregiving story. The profile highlights her emphasis on individualized care, same-day access, and avoiding unnecessary services in a market where many families pay out of pocket.

Why it matters: - Seniornest Homecare is positioned as a nurse-led alternative for New Jersey families who want home care guided by clinical judgment rather than sales targets. - Laurie Rittgers says the model is especially important because many families pay out of pocket and need care plans that respect both medical needs and financial limits. - The company’s approach aims to protect dignity, reduce pressure to buy extra hours, and give families more direct support during stressful health changes.

What happened: - Influential Women profiled Laurie Rittgers, BSN, RN, CDP, as the founder and CEO of Seniornest Homecare. - Rittgers founded Seniornest Homecare in 2023 in Paramus, New Jersey, after decades in nursing and healthcare leadership. - The company serves families throughout New Jersey. - The profile highlights Rittgers’ focus on compassionate senior care, advocacy, and individualized support.

The details: - Rittgers has 37 years of experience across oncology, infusion therapy, cardiac and stroke care, assisted living, sub-acute rehab, long-term care and home healthcare. - Rittgers says her perspective was shaped by caring for her grandmother, who lived with dementia at home for nearly 12 years. - Seniornest Homecare is a nurse-owned home care company built around dignity, trust, accessibility, and recommendations based on actual needs. - The company’s award-winning “Branches of Care” program matches caregiver training and care plans to each client’s diagnosis and needs. - The program covers dementia care, post-acute recovery and chronic illness management. - Seniornest Homecare does not employ salespeople; the team is made up of RNs and clinicians. - The company has grown largely through relationships and referrals from families, geriatric care managers, elder attorneys, facilities and others in the senior care community. - Seniornest Homecare maintains a five-star Google rating. - Rittgers stays hands-on with clients, visits families and supports caregivers in the field. - Seniornest Homecare offers same-day service availability and direct communication rather than routing families through an answering service. - Rittgers earned her B.S.N. and R.N. from Felician University. - She is a Registered Nurse, Certified Dementia Practitioner, Certified Health Coach and holds Basic Life Support certification for Healthcare and Public Safety. - Rittgers is a member of the Aging Life Care Association and the Alzheimer’s Association. - The profile also notes personal moments that reinforced her caregiving instinct, including helping neighbors during a cardiac emergency and performing CPR on a drowning victim. - Rittgers says she entered entrepreneurship after her children graduated from college and decided to pursue a different kind of home care organization. - Her advice to younger women is to take chances, pursue their goals and accept that failure is possible.

Between the lines: - The profile frames Seniornest Homecare as a response to what Rittgers sees as a broader industry problem: corporate ownership and sales pressure can distort care decisions. - Her criticism centers on the gap between what families actually need and what larger agencies may try to sell. - The referral-driven growth suggests trust and reputation are core parts of Seniornest Homecare’s business model. - The profile uses Rittgers’ nursing oath and personal history to cast the company as mission-driven rather than purely commercial.

What's next: - Seniornest Homecare appears positioned to keep expanding through referrals and community relationships rather than traditional sales tactics. - Rittgers’ continued hands-on involvement suggests the company will keep emphasizing direct access, personalized assessments and clinician-led decision-making. - The profile links future growth to the same principle Rittgers has used throughout her career: do the right thing first, and the rest follows.

The bottom line: - Laurie Rittgers is using decades of clinical experience to build a home care company that tries to put patient needs ahead of profit incentives. - Learn more about Laurie Rittgers